DIEHARD SPORTS FANS

Youth Athletes

Kansas currently allows high school athletes to participate in NIL (Name, Image, and Likeness) activities, provided they follow Kansas State High School Activities Association (KSHSAA) rules.

Key Rules

• NIL deals must not be tied to performance (e.g., "you get paid only if you score points").
• Athletes cannot use their school logos, uniforms, or mascots without permission.
• All NIL activities must be reported to the school to ensure eligibility remains intact.

Parental Permission

Since we work with youth athletes, parent/guardian approval is always required to set up a storefront.

Youth Athletes

Missouri State High School Activities Association (MSHSAA) also allows NIL activity for student-athletes, with similar safeguards.

Key Rules

• NIL agreements must be focused on personal branding — not "pay-for-play."
• Athletes may not receive direct inducements from schools or recruiters.
• NIL opportunities must be separate from official school activities, gear, and team obligations.

Compliance Checks

Athletes and parents should disclose NIL activities to their school for transparency.

MSHSAA Bylaws

• No school branding in paid NIL unless explicitly allowable. Avoid logos/mascots/uniforms and tagging the school in paid posts.
• No "athletic service" NIL (getting paid for playing, performing, or demonstrating sport skills) if it violates amateurism rules.
• No undue influence: no payments or benefits that look like recruiting or transferring incentives.
• No collectives/booster-style groups arranging NIL for junior high/high school athletes.
• Do disclose sponsorships clearly (#ad / #sponsored when applicable).

Family Compliance Checklist

• Use athlete-created designs; do not use school logos/mascots unless the school grants permission.
• Keep paid posts about products/brands — not about athletic performance or playing time.
• Avoid deals that say or imply: “we'll pay you if you transfer/commit.”
• Keep contracts in writing. Save screenshots/emails. Ask questions before posting.
• When in doubt, ask your AD/coach or the MSHSAA office for guidance.

Disclosure Examples

Use these copy/paste templates for sponsored content:

• “Thanks to [Brand] for supporting me! #sponsored”
• “Paid partnership with [Brand]. Opinions are my own. #ad”
• “Use my link to support my season. #affiliate”

NIL-Compliant by Design

All storefronts are NIL-compliant by design — we never tie commissions to performance.

Personalized Branding Only

Athlete products feature personalized branding only (no school marks unless licensed separately).

Parental Approval Required

Parents approve every setup, and athletes can track earnings transparently.

Continuous Monitoring

We monitor Kansas and Missouri regulations closely and adjust as rules evolve.