Diehard Sports Fans & Youth Nil Storefronts (DSF) is a Kansas City based online sports products company with dual offerings: 

1) To serve the passion of sports fans by offering officially licensed pro and college fan gear, fan apparel, wall decor, memorabilia, collectibles and other sports themed products.

2) To empower youth athletes with their own NIL (Name, Image, and Likeness) branded products which includes fan apparel and accessories.

DSF connects fans, families, and athletes in one unified online store.

Our Mission is to fuel the passion of sports fans while empowering the next generation of athletes through entrepreneurship, branding, and community connection.

Community Impact

• Generate revenue for local athletes, traveling teams, club teams and sports programs 

• Partner with nonprofits and youth foundations 

• Provide athlete-focused marketing and branding support 

• Promote NIL education, access, and opportunity for local youth

Let’s Work TogetherWe are actively seeking athletes, partners, community leaders, and sponsors to join our journey.

Together, we can grow a business that supports youth athletes, fuels fan passion, and drives positive change through sports

We began with local sports teams and local youth nil athletes. Our plan is to expand to other areas as our infrastructure strengthens and the right manufacturing relationships mature.

Chris Owings, lifelong Kansas City Chiefs fan with over 58 years of passion for the game and seasoned entrepreneur since 1987, is building DSF on the values of quality, efficiency, and unbeatable pricing. Chris's dedication to sports and his love for collecting inspired him to combine his business acumen with his passion, creating a destination for fellow sports enthusiasts.

We're located in Overland Park, KS, where nearly all products are stocked and ready to ship directly to your door.

Competition makes us stronger! Competing with top brands like Fanatics, Rally House, NFL, MLB, NBA, Dick's and others defined our mission of offering the same or better officially licenced products as the big guys but with better pricing and caring customer service.

Thank you for your support. From one diehard sports fan to another...game on!